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Small Business Case Study
Welcome!
What to expect with this case study
Disclaimer
Case Study Backstory: who we are + what our business is all about
June 2017
Monthly overview
Social media marketing efforts + results
Communications with clients + prospects
Internal communications + mental state
Business management + admin
Tools + resources we used this month
How to take what we did this month + apply it to your business
Questions + comments
July 2017
Monthly overview
Social media marketing efforts + results
Communications with clients + prospects
Business management meetings
Branding update
How to take what we did this month + apply it to your business
Questions + comments
August 2017
Monthly overview
Business management
Ongoing task management
Solopreneurship to business partnership
Communications with clients + prospects
Setting rates for services
How to take what we did this month + apply it to your business
Questions + comments
September 2017
Monthly overview
Starting the incorporation process
Social media updates
Business management
Client projects + communications
Internal communications + business partnership
How to take what we did this month + apply it to your business
Questions + comments
October 2017
Monthly overview
Getting a bank account
Managing the business solo
Improving work-life balance
Our real-life vacation + sick-day plan
Client projects + communications
Exploring other revenue options
How to take what we did this month + apply it to your business
Questions + comments
November 2017
Monthly overview
Mentoring a young student
How we organize ourselves
Creating the skeleton of a marketing plan
Client projects + communications
Writing a book
How to take what we did this month + apply it to your business
Questions + comments
December 2017
Monthly overview
Prepping for the holidays
Client projects + communications
Financial organization
What we didn't do this month
Creating the Begin Your Biz sponsor report
How to take what we did this month + apply it to your business
Questions + comments
January 2018
Monthly overview
Niching our marketing plan
What we included in our marketing strategy
The mistake I made that cost us hundreds of dollars
Making progress with the rebranding process
Client projects + communications
How to take what we did this month + apply it to your business
Questions + comments
February 2018
Monthly overview
Tracking income and holding ourselves accountable
Client projects + communications
Launching Season 2 of the podcast
Writing our podcast book
Business management
How to take what we did this month + apply it to your business
Questions + comments
March 2018
Monthly overview
New directions with the podcast (and book)
Preparing to launch a NEW course
Client projects + communications
Business management
How to take what we did this month + apply it to your business
Questions + comments
April 2018
Monthly overview
How our course launch went
Creating new branded images
Social media marketing
Time management update + tracking
Dealing with business partnership growing pains
How to take what we did this month + apply it to your business
Questions + comments
May 2018
Monthly overview
Business management
Streamlining systems
Client correspondence + culling cold subscribers
Time tracking report
How to take what we did this month + apply it to your business
Questions + comments
Your Feedback
Let us know what you think!
Internal communications + mental state
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