Small Business Case Study

Exclusive and detailed documentation of our first year in business.

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Have you ever thought to yourself,

“I want to start my own business but I’d feel better if I had a real-life example of what someone else did to be successful!”


“It would be SO COOL to see what *really* goes into creating a brand-new business from the ground up!”


“Where do I even BEGIN with building my business?”

We totally get that.

In this Small Business Case Study, we’re being super transparent and sharing all the behind-the-scenes nitty-gritty details of what it’s like to start a brand-new business from scratch.

We came up with the idea for our business in March 2017… and we’re documenting every single step along the way to see what works and what doesn’t.

Even better? We’re sharing all that information with YOU, to make your life that much easier as you get started with your own business!


For an entire year starting in June 2017, you’ll receive a report detailing exactly what we spent our time and energy on during the previous month to work on our business.

We’ll share with you our struggles and our wins, how we’re navigating being business partners, what’s worked (and what hasn’t) for finding clients, our process of managing the daily tasks of our business, how we deal with overwhelm in the middle of crucial life events like buying a house and getting married, and more.

Plus, you’ll get detailed examples of what our business plan looks like so that you can emulate parts of it for your own business!

"This is brilliant! Thanks so much for sharing these insights — you are always so generous with your time and resources.

I’m in the process of re-doing my website. In fact, I’ve been re-thinking my entire approach for my business. I’ve just not felt all that comfortable since launching last year – eek! But having worked through a lot of stuff lately, I’m feeling more confident about where I want to take my business. I just need to get on and get my site refreshed and get out there promoting it!

This case study is going to help enormously with that process."

- Robyn

Your Instructor

Juxta Communications
Juxta Communications

Hi! We’re Sagan and Dan.

We’ve been in-real-life friends and business buddies for years. Sagan is a copywriter (as well as a small business strategist and blogger) with a background as a freelance writer, editor, and social media manager. Dan is a digital marketer with experience in agency life. Combined, we bring nearly 20 years of work experience to the table.

The case study presented here is a documentation of our experience going into business as partners and starting a business from scratch.

This case study is designed to show you the true transparent background of what we’re going through as we begin putting together Juxta Communications from the ground up. We hope that it will help you to understand what goes into creating a business, inspire you on your own entrepreneurial journey, and provide you with tips and ideas for how you can build a strong foundation for your business.

Class Curriculum

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Frequently Asked Questions

When does the case study start and finish?
The case study began in July 2017 and ends June 2018. All materials are inside the program already for you to look at.
How long do I have access to the case study?
You will get lifetime access to this case study, so it's okay if you can't go through it all right away!
What if I don't like the case study?
Aw, we're sorry to hear that. If you purchase this case study and decide within the first 7 days that it's not what you hoped it would be, we'll give you a full refund.

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